103 Oxford Street
Soho, London
Tel: 020 7734 5969 Tottenham Court Road 0.2 miles

London's largest sex shop sells DVDs, lingerie, toys and much more in an intimidation-free, friendly and well designed environment.

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Fantastic shop on Oxford Street and I also love the one in Soho. Brilliant choice, fantastic products and marvellous customer service. Love it, will definitely come again and again...

Useful review?
 by jam69, 30 May 2012
I found the range of products satisfactory and the staff were not hovering over us as we shopped. Very good and will be going again shortly.

Useful review? 1
 by Reviewmadd, 11 Apr 2012
Went to Harmony for the first time today and was very, very impressed with how it was set out, and how knowledgeable, friendly and approachable all members of staff were. One male assistant in particular gave brilliant advice despite the fact that he's CLEARLY not a lesbian, so I was really chuffed with all the suggestions he made.

Would recommend this store to anybody who asked - it's a little gem and I'm only disappointed I didn't know of it sooner. I'll be back!

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 by amipop, 21 May 2011
Gorgeous lingerie. My fiance bought me a raspberry lace outfit - love it! Shops like these make you realise that Ann Summers is full of cheap junk!

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 by hana_t1, 29 Dec 2010
Just been into Harmony on Oxford St and what a surprise. A massive (oo-er) range of products in a very cool and surprisingly well-designed shop. Not at all like the dirty sex shops in Soho. A lot of women and couples shopping here for softcore and hardcore. Just in case you might get offended, all the real hardcore items are downstairs. Upstairs is toys and lingerie. Very thoughtful.

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 by terrym, 17 Nov 2009
Whenever I think of acquiring new toys, only one place comes to mind: Harmony. I quite like the layout of the shop and the feel. It's an inviting environment and the staff have been very helpful. I remember my first visit - I asked so many questions!

For these reasons, I keep returning. Besides, hey, I love the products too!!

Useful review?
 by SAPPO, 24 Aug 2009
Nicely laid out shop with a much wider selection than other high street sex shops. Well worth a visit and I'm sure you won't come out empty-handed!

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 by s malcom, 22 Jun 2009
I found the condoms rather amusing and the vibrators were amazing.

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 by loz1, 08 Dec 2008
Would rather see the products in the shop than the outside of the shop.

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 by juicy_nic, 22 Sep 2008
I have been to London on several occasions and I ALWAYS visit this shop on each trip. Relaxed atmosphere, staff even supply new batteries when testing toys! They have a great knowledge of the DVDs on sale and answer any queries you may have. Would recommend this shop to females - I have been in alone before and don't feel intimidated. Shame they don't sell their products online.

Useful review?
 by dhunter80, 15 Sep 2008
Lots of wonderful underwear!

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 by a_none_mouse, 22 Jun 2008
A fantastic shop for adult couples' sexual needs. It has friendly female and male staff and is not full of dirty old men.

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 by fantasticjdw, 10 Apr 2008
Harmony has just launched a website too, which looks as great as the store.

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 by selpink, 13 Dec 2007
I'm from Columbia, South America, and I went there last year. It was a nice shop, the best I know.

Useful review?
 by Carlos Alberto, 26 Jul 2007
Their stuff should be available online. It's ridiculous that it is not.

Useful review? 1
 by ALX, 14 May 2007
Really nice - fun selection of stuff, and much less intimidating for women than the usual sex shop, especially down the road in Soho. Still, I think it's let down a bit by the industrial flooring and strip lighting. With a bit of alteration to the decor, it could be somewhere truly classy rather than just better than the competition (aim higher, Harmony!).

Useful review? 2
 by Anonymous, 07 Mar 2007
Couldn't turn the dildo off and had to leave... apart from that, pretty good!!

Useful review?
 by Anonymous, 21 Jan 2007
Very relaxed buying!

Useful review?
 by Anonymous, 07 Jan 2007
It's the first sex shop I've ever visited and it was a nice place with a relaxed atmosphere. Has me wanting to return right now!

Useful review? 1
 by HaH, 19 Dec 2006
This place is like the Selfridges of sex shops. Loads of stuff to buy and really classy surroundings. Naughty and nice!

Useful review? 1
 by Anonymous, 19 Dec 2006

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