The Cross reviews
Just popped into The Cross. The staff were very friendly and the new stock is magnificent. The spring/summer line brought in has been carefully edited and I was delighted to be introduced to some new names. Easton Pearson from Australia featured heavily throughout the rails in light, colourful, dip-dyed, ethnic-inspired tops, dresses and skirts. Embroidery flourishes were everywhere. This must either be my perfect season or The Cross has chosen items just to my taste!
by denib33, 29 Jan 2008I remember this shop almost 10 years ago. It must have been virtually the first of the little boutiques that was imitated so sweetly by places such as Coco Ribbon etc. What I still love about it is that it reflects the personal style of the owners and it has never deviated. There was a point when it stocked mass produced stuff like Chanel and lots of Missoni but if you want to find really unusual eclectic clothes, furnishings, plus great kids' stuff, then go there. Lovely, unfussy, unstuffy staff and you still see the owners on the shop floor!
by plug23, 12 Jun 2007This is one of those shops that WAS great but sadly is no longer. It was probably the prototype for many boutiques that have opened since, like Coco Ribbon. However, nowadays The Cross lacks any originality. Very much a shop for Notting Hill's yummy mummy set. I remember going there when it had just opened a few years back and seeing tons of things I would like to have. This was not the case when I visited recently.
by audrey "top london reviewer" (32 reviews), 11 Jun 2007I love this shop - I was in such a panic because I couldn't find a dress for my friend's wedding but the girls were so sweet and went out of their way to find something that I felt comfortable in and could afford. Definitely will visit again!
by Lucy Holmes, 11 Jun 2007Totally overrated, unfriendly and arrogant staff, quite unoriginal and uninspiring stock... basically a waste of time, don't bother.
by fabiani, 23 May 2007It stocks unique pieces. However, I thought it was totally overrated. Far too many staff for such a cramped shop. I didn't feel as if I could shop in peace or with ease.
by Anonymous, 24 Jan 2007Worth going to the interiors shop (across the Road) - surprisingly cheap and pretty things and very helpful staff.
by Anonymous, 12 May 2006The Cross struck me as being just so-so. I had heard so much about it and was terribly excited but it's just a nice, regular boutique.
by chopburn, 06 Dec 2005Always ready to help. Quite expensive but worth it. Beautiful clothes accessories and the like. Friendly and fun atmosphere. Nowhere else quite the same.
by Anonymous, 07 Jun 2005The best shop in London, definitely worth a visit... lovely girls - very helpful!
by pops, 14 Apr 2005I adore The Cross! Fabulous maternity pack of essential clothes and beautiful accessories.
by Anonymous, 13 Apr 2005Amazed to see The Cross scoring Bad/Poor! It's the choice of extremely hard-to-please people.
by Anonymous, 05 Feb 2005First and last visit - girl could not be bothered and I left details for mailing list - this was all at least three and a half months ago! Better places out there!
by Anonymous, 10 Jan 2005Have we missed a great boutique in London? Let us know.
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