Other branches of Apple Store in London:
Brent CrossApple Store reviews
I was impressed when I saw how busy it was! Then I realised that the huge lineup was for the service department (the so-called 'genius bar') and that the people crowding around the iComputers were just checking their email for free.
by Meldrick, 08 May 2008I telephoned the Regent Street store to buy a gift voucher for someone who lives in London. They were only available if you personally went to the store and bought one - no thanks, living as I do on the South Coast. You would have thought a company like Apple would be able to utilise some modern technology to sell these vouchers online...
by Roger Van Studwick, 25 Apr 2008I visited the store yesterday and was very impressed with the customer care. I was seen promptly at the ipod bar. Martin dealt with the problem with great efficiency and was most helpful. I can't praise his and the store's efforts enough.
by seamus57, 16 Apr 2008I would like to say that I am the typical 'dumb blonde' when it comes to all things electrics and gagets. Well, when my new Ipod Nano went wrong I contacted customer services and found they answered quickly and were very friendly, helping me out no end. The gentleman would not get off the phone until I was happy and even emailed me details about the fault I had. Great customer service.
by Motorbike1, 03 Apr 2008Have been twice and have been extremely impressed on both occasions. Each time I was treated like royalty and given as much time as I needed to make a decision - they were even charming when I decided in one conversation not to make a purchase after all. The Garage Band demo was inspirational, and the girl on the Genius Bar solved an AirPort networking problem I had been wrestling with for a couple of years. Genius indeed. Thank you, Apple.
by Maths126, 09 Mar 2008After having a chat with the staff over different products to decide which one to buy, I was induced to buy an Ipod Touch. After coming back home, I turned it on, but couldn't see any signs of life at all! Thinking that it might be to do with the battery, I charged it as well, but got nowhere. None of the instructions on the support page of the website helped me bring the home screen up on the device. Technical advice on the phone wasn't available either, which made me think that I should return it and never buy an Apple product again.
by obstante, 02 Mar 2008I bought my iPod shuffle and my nano from this shop and the staff were helpful once they saw you needed help. My shuffle died after 6 months but I've had my nano for one and a half years now and it's been great!
by Megzz (2 reviews), 22 Feb 2008I was waiting on the phone for 25 mins and still got no answer! I have been reading these reviews and they have been negative since 2005... surely Apple would realise that MAJOR actions need to be taken!!
by bubbles87, 17 Jan 2008Not interested in service support once you have fallen for the glitzy store. Telephone backup non-existent. Walk on by...
by zigarlo, 29 Dec 2007You might think the shop brilliant but the service desk don't ever answer the phone. They need to get the basics right. Why is there no software included? I've had my Ipod Classic five days, bought from the Regent Street store, and still I have no software despite trying to the point of distraction to download it. I need a PC software disc urgently or I'll be asking for my money back.
by pulseman, 29 Dec 2007I have a Macbook and an iPod and have bought several various iPods for family and friends from this store since it opened. As a result I have spoken to several people who work there - at the Genius Bar, the tills, the salespeople wandering around.
I personally find it a great place and find the customer service excellent. It is mellow and chilled - you can try out all their computers and speakers and iPods before you buy without anyone hassling you. However, if you do want help, it is provided. I have not experienced bad customer service from them. Yes, there have been times when there were staff talking amongst themselves in a remote corner on the upper floor but when I went up to them to ask for help they were attentive and polite.
I find the people who work there pretty decent - they are funny and friendly and I have joked around with a number of them. It depends on what sort of service you are looking for. If you want someone who will follow you around the store, while you ask them questions and point out every single computer asking them to explain every single detail in the most basic of terms, then any Apple Store is probably not for you. If you are looking to buy something and have done a little research but still have queries, they will be really helpful and pretty funny too.
Bad, bad, bad. The staff are so in love with themselves because they work in the Apple Store - wow! Shame, I love my notebook and my ipod. Hopefully won't have to deal with them again.
by Jenny45, 04 Oct 2007Went to buy notebook. Staff chatting amongst themselves. The girl who 'helped' me was intent on selling me a warranty rather than listening to my needs. They had run out of bags and she would not even go find one to wrap my computer. I got home feeling bad having had a crappy customer experience in which I felt like I was some unwanted interruption in their narcissistic world. I'm an Apple user but next time I will buy through a different dealer. Apple, please try designing a better customer experience and train your staff to actually serve.
by Mart, 12 Sep 2007I wanted to take a look at the difference in the various Macs prior to buying one, so I went to the store as that seemed the best option. It turned out not to be. It's more like a free internet cafe, with every machine taken up by people checking their email and bidding on eBay (and giving you a black look if you look over their shoulder for too long!). Very few staff around, who are hard to spot with their blend-in casual uniform.
by kuma, 12 Aug 2007Was undecided whether to purchase a Vista based laptop or a MacBook. Visiting the Apple Store I encountered staff that were stuck-up and unhelpful, so I phoned Dell and ordered their 12" notebook instead. Get your act sorted Apple!
by teeshyrt, 16 Jul 2007Only 1 star for you I'm afraid! After calling your helpline about my useless i-pod, I was told to come in to the store (no advice on appointment making). So I arrive after over an hour's trip to be asked by several bemused members of staff what it was I wanted and then proceeded to be moved from piller to post until I was told I needed an appointment... which any one of the 5 previous staff could have told me before! After a long ranting grumble to a member of staff, he relented, checking my i-pod over to confirm it was indeed duff but insisted that I needed to have it checked properly before it was exchanged and that required an appointment... I ASK YOU?? We were already half way there! I am not impressed and far from satisfied! All staff willing to help but appear to lack the capacity to do so!
by Tallie, 29 Jun 2007Just forget about trying to phone them. I was answered by a machine and put on hold for an hour. Staff in the store don't seem to be very helpful either - it almost looks like you're bothering them when you approach them and ask anything.
And it's true, you do feel a bit lost in the shop - don't know where to go, bad design. Most people only go there for free internet and to check their emails.
It's a shame really, because I'm a big Mac/Apple fan and preach about it to everyone I know. Disappointed!
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