Bloww

4 Regent Place
Soho, London W1B 5EA
Tel: 020 7292 0300

Flush from the success of the hit television series
'The Salon' two of its stars Paul Merritt and Adee
Phelan have created a new grooming hotspot. Celebs and VIP clientele prove this modern indulgent holistic spa and hair salon is the place for excellence and fresh styles. Get ready to be blown away.

Bloww, London
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Rasul room at Bloww in London
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Wet stone table at Bloww, Soho, London
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Bloww reviews



Overpriced and definitely overrated. Staff seem motivated by money and client turnover rather than perfecting the best cut. They obviously pay for their seat in the salon and get to use the washers and other facility staff in the package, as there is no union between the washers/assistants and the hair stylists, who stand around bored and disinterested (even caught one texting on their mobile phone). I was offered only one drink in the whole three hours I was there and was not offered a magazine once... in fact, I had to ask for one. At times my hairdresser worked on other clients, leaving me waiting. I'm sorry but, for a bill of over £120, I will not be going back! Be warned.

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 by The Critic, 18 Apr 2008

I have been a hairdresser for approx 16 years and I started going to Bloww 2 years ago. I think the staff are extremely welcoming, my hair cuts and colours are absolutely fabulous - both are done with great precision and lots of care and time spent - and for the first time ever I love having my own hair done. Thank you Paul and Debbie.

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 by charlotte churchill, 04 Jan 2008

I really wouldn't go here again. They charged me £20 extra as a new client (i.e. on top of published prices) and after a £100 hair cut I wasn't left feeling any different. I asked for something that would change my even-length hair to something with a bit of style and personality, but instead Paul just put layers into the ends and shortened it by about 3 inches. Not very creative and therefore a disappointment - I could have gone anywhere for this sort of cut.

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 by louinlondon (2 reviews), 10 Dec 2007

I have been the victim of several horrible haircuts but I have been lucky enough to find Bloww. I've been going there for almost two years and have had the best haircuts of my life there. Luke is amazing and does a great blow dry. They are the least snooty high-end salon in London, which is a plus. Not cheap but definitely worth it.

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 by jerseysuz, 22 Aug 2007

Terrible! The girl who washed my hair stank of cigarettes and her necklace or top kept touching my face. Also, they need to invest in seats with foot rests that go up like most other salons. Blow dry was awful, didn't last an hour!

Staff loiter around watching, doing nothing basically.

Won't be back.

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 by quincy (4 reviews), 14 Aug 2007

Pay the money for the top sylists, as the rest are no different from you average hairdresser, lacking in imagination and conversation about anything other than themselves. Spot on management, greeting staff, design, and hairwash (so sensual it's worth the money alone) make it a worthwhile destination for a cool haircutting experience. But pay the money.

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 by Gomie, 12 May 2007

I went to Bloww recently for the first time and found all the staff extremely friendly and professional. After a thorough consultation with Paul I was made to feel completely at ease and received a fab new hairstyle. I would highly recommend this salon to anyone requiring excellent standards and service. Full marks also to reception staff!

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 by ems123, 04 Apr 2007

I was recently treated to the Bloww ultimate indulgence package, which was a full day experience including treatments in the spa and hair salon. It was a great day and I found everyone in there really friendly and approachable. They couldn't have done any more to make me feel at ease. I have already booked myself back in to see my hairdresser before Christmas and may treat myself to a bit of pampering too!

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 by tor_l, 10 Nov 2006

They are all cowboys. Too expensive and too rude.

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 by plums, 19 Oct 2006

I went for the first time and totally enjoyed the experience. Normally I feel utterly intimidated in boutique salons but this was completely not the case here. All the guys behind reception were lovely. The best cut I have had in years, and also the best giggle for a while too. Plus the couple of glasses of wine went down a treat! The salon itself is very funky and spacious. It's pricey but definitely worth every penny.

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 by SM1, 05 Oct 2006



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