Pure Baby

208 Fulham Road
Chelsea, London
SW10 9PJ
Tel: 020 7751 5544 Gloucester Road 0.6 miles

Pure Baby provides everything needed for babies up to the age of two. Situated opposite the Chelsea and Westminster Hospital, the shop stocks a wide range of products including toys, clothes, nursery furniture, books and DVDs.

Mon-Wed: 10.30am-5pm
Thurs: 10.30am-7pm
Fri: 10.30am-5pm
Sat: 10.30am-6pm
Sun: 12pm-5pm

Pure Baby London

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Pure Baby reviews

Unreliable and unprofessional. I ordered a cot bed for my baby (worth £650) and was given a 6-8 week time frame for the delivery. Despite calling regularly to make sure they would deliver the bed on time, and despite being assured it would be so, the cot arrived 5 weeks late - i.e. it took them 13 weeks to deliver instead of 6-8.

Which meant that I had my baby before the bed arrived and that I had to buy another crib for my baby to use in the meantime. They never followed up with their supplier in Belgium, they did not give a damn about the situation, kept on losing my contact details, never calling me back, suggesting I should contact their supplier directly myself to find out what was going on and when the bed would be ready.

Not only did they 1) lie on the delivery date and ensure me it would be ready several times whilst not following up with their supplier whether this was true, 2) consistently never returned my calls, and 3) never cared about delivering a baby bed with a 5 week delay, but they openly did not give a damn about it, saying "We are late, we are sorry, so what?".

Just avoid these people.

Useful review?
 by syazbeck, 13 Jan 2009
An international collection of delightful baby clothes, complemented by high quality nursery furniture and a small selection of books, toys and cards. The perfect place for a baby gift!

Useful review?
 by Erika Morris, 28 Sep 2007

Have we missed a great maternity wear shop in London? Let us know.

» » Maternity Wear

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