Fresh and Wild Organic Food Shop London (Soho)

Attached to the Thirdspace gym, this branch comprises a deli, juice bar, grocers, café and general food store upstairs. There's also a good selection of takeaway hot meals at lunchtime.

Other branches of Fresh and Wild in London:

Battersea, Camden, Clerkenwell, Notting Hill, Stoke Newington

The Thirdspace Gym

Fresh and Wild reviews

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Expensive, but I'd expect that of this kind of store. They have a very good selection, but I agree with a lot of other people that the salad bar is ridiculously over-priced, and organic fruit and veg needn't be that expensive... just look at Riverford - very good value for money. Also, you'd think that a shop that promotes organic, free-range, ethical produce would employ staff who are a bit more friendly. I have been there many times and have rarely been served by someone who can crack a smile. Not very inviting. The manager needs to sort it out and have a word with the staff, as it is usually the staff who help a customer determine whether or not to return.

by rosierevan, 09 Feb 2010

Totally rubbish. Probably the rudest staff in a London shop, which is saying something. You can be waiting at the food or smoothie counter and just be totally ignored while loads of staff just hang around chatting to each other with their backs to you. Then when you ask to be served they react like you've just murdered their granny and give you attitude. Really unpleasant. The smoothie bar staff have no idea what they are doing and can be aggressive and argumentative. Overpriced as well.

by jamesdearlove, 23 Sep 2009

Fresh and Wild has the worst standard of service I've ever experienced. Queues are long - only two tills were staffed at peak lunch hours and, when you do get to a till, checkout rhythm is somewhat sedate. On the floor, staff will fob you off if they can't be bothered to help by saying they 'don't work in that department', and the general ethos is one of arrogant superiority. Avoid.

by lorrey, 23 Apr 2009

Large, pricey collection of organic food and loads of other products. The staff are always the problem when I visit here, especially the ones behind the counters. They look bored and are not exactly friendly. The smoothie people sometimes have no idea what goes into the drinks and started arguing when I found carrot in my green wheatgrass drink (have been buying that for ages and there is NO carrot in the ingredients). Stay away from the 'fresh' selection of food on the right when entering - it's dry like the Sahara and tastes like shoe sole.

by mymimi, 16 Apr 2009

I love Fresh and Wild's cooked food but am alarmed at what I consider a potential health and safety issue for elderly and disabled customers. Some food is now not heated for you. The seating area is upstairs due to lack of space donwnstairs, with a complicated self-service microwave, minus instructions, and no one on stand-by to help. How can any physically disabled or elderly person manage the feat of climbing the stairs with a plateful of food and automatically know how to heat up a plate of cold meat themselves? Fresh and Wild, please be more considerate and health and safety aware with regard to the disabled and elderly. Put back the tables for us or an create an extension downstairs.

by suitsushi, 13 Nov 2008

Overpriced. Witnessed flying insects helping themselves on the open bakery.

by FluffyFluff (2 reviews), 04 Nov 2008

Ridiculously overpriced food. The hot food was stale - the brown rice I was served was so dry having sat in the tray for so long that I almost broke my tooth. When I complained I was told that brown rice is naturally of a firmer texture than white rice. So I realised that not only is the food of sub-standard quality but the staff seem to be ignorant of what health food should taste like too. The salad bar was no better - lettuce that was limp and brown at the edges and hummus that had gone off. I threw my lunch away - an expensive mistake at £7.46 worth of food.

I won't be going back. Luckily I discovered another vegan place round the corner, Vital, that has excellent quality food and a cosy setting.

by organicshellie, 16 Oct 2008

I used to shop for wheat-free products here and agree with reviews saying that this place is way overpriced at the deli. And yep, also tasteless. And the staff are curt, not helpful and surly. I believe their sister unit is just as bad on pricing. You have to check everything for authenticity regarding products being organic. All in all, rubbish!

I will be checking out the recommendations from other reviewers and spend my ££s elsewhere. Go to the little Brazilian cafe in Neal's Yard for the best freshly baked wheat/gluten-free rolls and muffins. Olive is best. Shame F&W's customer care and marketing department don't pay attention to sites like this. Word spreads quickly...

by sharetheinfo, 22 Apr 2008

Fresh and Wild?? It looks more like Old and Dry to me!!

by Ramsay, 15 Apr 2008

I went for their salad bar at lunch today and what a disappointment! The veg was limp and tasteless, while the chicken was stringy... even the hummus was rank. What a waste of £5.36. I won't be going again. Go to Vital instead - it's also a bit pricy, but actually worth the money.

by partygirl123, 08 Apr 2008

I really hate Fresh and Wild. Turn the lettuce over and spray paint the front of the shop 'Old and Rotten'.

by picklechicken, 06 Dec 2007

Just went there for lunch. They do a Daily Special at £5.50. Biggest rip-off ever. The portion of Beef Bourguignon contained three pieces of beef no bigger than a 20p piece. I had also previously bought some Greek salad from there - 1.5 scoopfuls for £6! Unless you enjoy getting taken for a ride, I'd stay well clear.

by Soho Soundman, 08 Nov 2007

FRESH (not always) and WILDly expensive. Food to be eaten very variable. Alas, the place does not engender total trust and that's no recommendation for an idealistic purveyor.

by oz, 29 Aug 2007

'Fresh & Wildly Expensive', as it's referred to. It's my local store for vegan products but I keep my shopping there to a minimum. Yesterday I bought a take-out veggie meal from the hot counter. I got it home, it was cold, tasteless, the rice tasted burnt and the portion size was pathetic. It cost me £6 for the privilege. Criminal.

by izzie, 06 Jul 2007

A great store, with all kinds of food. I loved the shampoo and toothpaste I bought there. It's VERY expensive though - you can buy the same Evian water in any supermarket for almost half the price, and I paid about £2 for a small piece of soap!

by grustel25, 17 Feb 2007

We had a big party in nearby St Anne's recently and it was catered by Fresh & Wild. We chose them because they are convenient and were willing to do an all-vegan buffet. They did an excellent job - the food looked beautiful and our guests seemed to love it, whether they were vegan or not. As regards the value, I don't have anything to compare it with but there was a very generous amount of food for <£10/head.

by harpy, 29 Jan 2007

Was able to find most organic things I wanted. The deli food was also very good.

by lobster, 21 Jan 2007

Way too expensive... ridiculous!

by habibi, 01 Dec 2006

I had a vegetarian hot lunch at Fresh and Wild and it was a great disappointment. The portion was tiny and overpriced (after paying £5 I was still hungry), the food was bland, and the squash I had was over-salted.

by Unimpressed, 19 Sep 2006

Fresh and Wild presents itself as an organic food shop. However, it stocks so many products which are not organic or, if they are organic, carry thousands of food miles. What's the point of having organic produce which is so overpriced and doesn't contain any nutritious elements? Why can't we have a good organic food shop with local produce only, and stop this idea of buying food - especially meat - online. How stupid is that??

by SANITA CAZERE, 18 Sep 2006

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