Other branches of Fresh and Wild in London:
Battersea, Camden, Clerkenwell, Notting Hill, Stoke Newington The Thirdspace GymFresh and Wild reviews
I used to shop for wheat-free products here and agree with reviews saying that this place is way overpriced at the deli. And yep, also tasteless. And the staff are curt, not helpful and surly. I believe their sister unit is just as bad on pricing. You have to check everything for authenticity regarding products being organic. All in all, rubbish!
I will be checking out the recommendations from other reviewers and spend my ££s elsewhere. Go to the little Brazilian cafe in Neal's Yard for the best freshly baked wheat/gluten-free rolls and muffins. Olive is best. Shame F&W's customer care and marketing department don't pay attention to sites like this. Word spreads quickly...
I went for their salad bar at lunch today and what a disappointment! The veg was limp and tasteless, while the chicken was stringy... even the hummus was rank. What a waste of £5.36. I won't be going again. Go to Vital instead - it's also a bit pricy, but actually worth the money.
by partygirl123, 08 Apr 2008I really hate Fresh and Wild. Turn the lettuce over and spray paint the front of the shop 'Old and Rotten'.
by picklechicken, 06 Dec 2007Just went there for lunch. They do a Daily Special at £5.50. Biggest rip-off ever. The portion of Beef Bourguignon contained three pieces of beef no bigger than a 20p piece. I had also previously bought some Greek salad from there - 1.5 scoopfuls for £6! Unless you enjoy getting taken for a ride, I'd stay well clear.
by Soho Soundman, 08 Nov 2007FRESH (not always) and WILDly expensive. Food to be eaten very variable. Alas, the place does not engender total trust and that's no recommendation for an idealistic purveyor.
by oz, 29 Aug 2007Great selection of food and vitamins. However, the last two times I was served by someone who was particularly unhelpful and even rude. I'll be shopping elsewhere next time.
by Moo Moo "top london reviewer" (24 reviews), 09 Jul 2007'Fresh & Wildly Expensive', as it's referred to. It's my local store for vegan products but I keep my shopping there to a minimum. Yesterday I bought a take-out veggie meal from the hot counter. I got it home, it was cold, tasteless, the rice tasted burnt and the portion size was pathetic. It cost me £6 for the privilege. Criminal.
by izzie, 06 Jul 2007A great store, with all kinds of food. I loved the shampoo and toothpaste I bought there. It's VERY expensive though - you can buy the same Evian water in any supermarket for almost half the price, and I paid about £2 for a small piece of soap!
by grustel25, 17 Feb 2007We had a big party in nearby St Anne's recently and it was catered by Fresh & Wild. We chose them because they are convenient and were willing to do an all-vegan buffet. They did an excellent job - the food looked beautiful and our guests seemed to love it, whether they were vegan or not. As regards the value, I don't have anything to compare it with but there was a very generous amount of food for <£10/head.
by harpy, 29 Jan 2007Was able to find most organic things I wanted. The deli food was also very good.
by lobster, 21 Jan 2007I had a vegetarian hot lunch at Fresh and Wild and it was a great disappointment. The portion was tiny and overpriced (after paying £5 I was still hungry), the food was bland, and the squash I had was over-salted.
by Unimpressed, 19 Sep 2006Fresh and Wild presents itself as an organic food shop. However, it stocks so many products which are not organic or, if they are organic, carry thousands of food miles. What's the point of having organic produce which is so overpriced and doesn't contain any nutritious elements? Why can't we have a good organic food shop with local produce only, and stop this idea of buying food - especially meat - online. How stupid is that??
by SANITA CAZERE, 18 Sep 2006Fresh and Wild is completely overpriced - especially for the fruit they stock. I am happy to pay a premium for top quality food but F&W is far from it. The salad bar is a health hazard. What's more, staff are surly and lack knowledge about the products.
by Ciara, 13 Sep 2006Fresh and Wild are one of the the only retailers that sell the amazing range of Larabar products (uncooked, unprocessed, raw food snacks) in London. Whilst the other comments below may well stand, I'll visit them to pick up these goods but probably nowt else.
by Anonymous, 08 Sep 2006Given F & W's high standards of concern about food quality why do they not have any consideration for the plight of the people adversely affected by their food buying policy? Many of its products are sourced from land obtained through murder and ethnic cleansing in Palestine, and given the current willful destruction in Lebanon by Israel surely they should be considering alternative sources for produce? I'm boycotting them.
by KieranPK, 06 Aug 2006Extremely wide range of organic food but very pricey for what it is. As a once in a while shop I don't mind paying a little bit over what I usually would, but definitely wouldn't shop there on a regular basis. Bring your prices down!
by Jules 12, 22 Jun 2006Have we missed a great organic food shop in London? Let us know.
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