Run and Become

42 Palmer Street
Westminster, London SW1H 0PH
Tel: 020 7222 1314

Mon-Sat: 9am-6pm
(Thurs: until 8pm)

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Run and Become reviews



I have used Run and Become since the eighties. Always courteous service and staff will recommend best kit for you, not the most expensive.

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 by Ron Searle, 29 Sep 2007
I've been using this shop for about 5 years and they always give really helpful advice and great service. I love my running shoes from there. I no longer live in London but still make the special trip back just for this shop!

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 by Ellie H, 04 Mar 2007
A helpful service but the shop was hideously busy on a Saturday!

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 by Anonymous, 31 Jul 2006
Being a non-runner (well, first time runner) they were very very helpful. The fitted me out with a pair of trainers after trying about 8 pairs. The 3 staff all came out to check that the pair I had chosen were right for my running style.

I would recommend this shop - great staff!

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 by asnood, 10 Nov 2005
Visited Run and Become, staff are great and very friendly and know exactly what they are talking about.

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 by massage, 25 Oct 2005
They really pay attention to your individual body's needs.

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 by Anonymous, 22 Oct 2005
I was very much looking forward to attending this store, however, I was not that impressed. The person serving me appeared to be fed-up and not really concentrating on the job in hand. The advice given was very half hearted and not very professional which one might expect from such a store. In the end I sorted out the best running trainer for my self and purchased them. I will not be rushing back!

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 by marathon man, 01 Oct 2005
Bought a brilliant organic sports muscle massage gel called Albmaleaf - a must for all runners and sports people. It's the best I have ever tried and the staff recommended it and use it too.

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 by Anonymous, 30 Jun 2005
I found the staff very helpful. They guided me to a pair of shoes which helped solve a long-standing knee problem. The follow up service was good too. I needed some advice on a persistent blister caused by the feature of the shoe-support that stopped the knee problem. I was invited back in, with my running shoes, so they could take a look.

I suggested Run and Become to another friend with a knee problem. The shoes solved her knee problem and she was able to do her 10k runs again!

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 by Anonymous, 02 Dec 2004
Brilliant shop - very helpful staff

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 by Anonymous, 27 Sep 2004


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